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BH

Leadership

Four teams across 75+ countries at Decathlon

Client
Decathlon Digital
Date
October 2024 to November 2025

Scaling and leading four cross-functional teams, 20 engineers, who delivered digital growth products for a global sports retailer.

Group photo of the whole Decathlon Customer Growth organisation

The setup

Four cross-functional engineering teams, 20 engineers, in a distributed multi-region organisation. Their growth products reach millions of customers in more than 75 countries. The stack: AWS, GCP, Java, React and Vue.

Team members grinning over a card game at a team outing

What I did

  • Brought AI into engineering workflows, improving developer productivity and speeding up the product innovation roadmap.
  • Unified UX and UI standards across web and mobile, together with senior leadership. User satisfaction improved and support overhead fell.
  • Owned people operations: hiring, performance management, P&L, vendor management and compliance.

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