The teams
Two teams, 13 engineers, on a GCP, Java and Kotlin stack. Their products serve millions of daily users across the Netherlands and Belgium. I work with product and design on the roadmap for the marketing platform.
What changed
- Team topology and service ownership. I redesigned both, sharpening the bounded contexts. Delivery friction went down and cross-team alignment improved.
- A smaller advertising stack. We decommissioned legacy services, which cut maintenance overhead and made iteration faster.
- Attribution and reach. We delivered a major attribution migration and a new advertising channel integration, expanding measurement coverage and campaign reach.
- A bigger team. Through a restructuring I hired five engineers, introduced new ways of working and rebuilt onboarding to shorten time to productivity.
AI in the daily work
I drive the AI transformation agenda for the teams: hands-on AI engineering training, and AI-assisted workflows embedded in day-to-day development.
Every engineer on the teams now uses an AI coding assistant. The clearest result so far: a project estimated at two months was finished in a single sprint.
