
Pay-Per-View, from business case to launch
I joined as a senior software engineer and led the Pay-Per-View product from business case through technical design to production. It became a core revenue stream.
In the same period I migrated critical subscription services to AWS Lambda, which cut infrastructure cost and improved performance under peak load.
Leading the teams
As engineering manager I led the subscription and account teams, 13 engineers. We delivered tiered subscription products and Pay-Per-View that drove multi-million-euro revenue growth.
I oversaw the NFL season migration: I designed the infrastructure scale-up strategy, and we onboarded millions of new users with zero downtime.
Growing people
I co-created DAZN's engineering mentorship programme and ran the backend engineering guild. As a manager I set team KPIs and built a delivery-driven culture, which reduced escalations and made sprints more predictable.
