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BH

Leadership

Pay-Per-View and subscriptions at DAZN

Client
DAZN
Date
November 2020 to June 2023

From senior engineer leading the Pay-Per-View launch to engineering manager of the subscription and account teams at a global sports streaming platform.

The DAZN team sharing lunch around a restaurant table

Pay-Per-View, from business case to launch

I joined as a senior software engineer and led the Pay-Per-View product from business case through technical design to production. It became a core revenue stream.

In the same period I migrated critical subscription services to AWS Lambda, which cut infrastructure cost and improved performance under peak load.

Leading the teams

As engineering manager I led the subscription and account teams, 13 engineers. We delivered tiered subscription products and Pay-Per-View that drove multi-million-euro revenue growth.

I oversaw the NFL season migration: I designed the infrastructure scale-up strategy, and we onboarded millions of new users with zero downtime.

Growing people

I co-created DAZN's engineering mentorship programme and ran the backend engineering guild. As a manager I set team KPIs and built a delivery-driven culture, which reduced escalations and made sprints more predictable.